Social trends board: privacy and data use
What this app is
The Social trends board is an internal tool used by Kitchen Warehouse staff. It shows public Instagram posts that are performing well, so our content team can see which ideas and formats resonate. It is not available to the public. Staff sign in with their Kitchen Warehouse Google Workspace account.
What Instagram data it uses
The app uses Meta's Instagram Graph API through the Kitchen Warehouse Instagram business account. It reads:
- Public posts under hashtags we choose (Instagram Public Content Access): the post ID, caption, media type, link, time posted, like and comment counts and media URL. Instagram does not give us the identity of the person who posted.
- Public posts from business and creator accounts on our watchlist (Business Discovery): the account's username, follower and post counts, and the same post details as above.
We do not read private accounts, personal accounts, Stories, direct messages or ads. We do not collect data about the people who like or comment on a post. We do not use the data for advertising, profiling or to contact anyone.
Where it is kept and for how long
Post data is stored in Google Cloud in Sydney (australia-southeast1) and deleted automatically 90 days after it is collected. Access is limited to Kitchen Warehouse staff who have been granted a role in the app. We do not sell or share the data with anyone.
Data deletion
If you run a business or creator account and want posts from it removed from the board, email privacy@kitchenwarehouse.com.au with your Instagram username. We remove the account from our watchlist and delete its stored posts within 30 days. Posts are also deleted from the board automatically when they are deleted from Instagram or after 90 days, whichever comes first.
Contact
Questions about this app or Kitchen Warehouse's handling of personal information: privacy@kitchenwarehouse.com.au. Our full privacy policy is at kitchenwarehouse.com.au/privacy-policy.